- Copywriting project
- Developing original copy and content for an Arizona-based spine surgeon's new website
For this copywriting project, I was hired by Tempe-based digital agency Sitewire to help them develop site copy and content for their client Dr. Igor Yusupov, one of the top spine surgeons in the United States. At the time, Dr. Yusupov had a biography on the Arizona Brain and Spine Center website, but he wanted his own website to point potential clients to and start providing them with information about medical vacations, spine surgery options, and recovery benefits of Scottsdale.
Working closely with the Sitewire design team and Dr. Yusupov himself, I developed copy for the home page, three “about” pages, a medical vacation information page, and a resources page. The entire project was completed in about two weeks.