TubeBuddy is a YouTube-certified browser extension which helps video creators and brands optimize and manage their YouTube channels from within the site itself. TubeBuddy was looking for a re-write of its home page copy to improve downloads and conversion rates of its plugin, so I came on board to help them achieve these results.
And achieve we did! A month after implementing the new copy I wrote for TubeBuddy, the brand discovered install rates of its plugin had increased by 64.5%. This number helped contribute to an overall 90% growth in 2016 TubeBuddy downloads in the months of March, April, and May alone.