Hi, Bree! Can you tell me about yourself?
Sure! For starters, media and marketing are in my blood.
When I was young, my dad was a news anchor. It was glamorous at times (after all, we got free tickets to Disneyland every year!), but I also saw the pressures that came with working in the media. I swore I’d never be like him.
Boy, was I wrong.
Years later, I found myself graduating from Dordt University with an English writing degree and journalism and digital media minors. I’d served as a writer, proofreader, and eventually editor of my college’s student newspaper. And I’d managed the production schedule and location needs of three short films my friends and I made, all of which won consecutive 48-hour film challenges.
I’ve held plenty of media- and marketing-related jobs over the years now, like working as a PR and marketing assistant to a Hollywood screenwriting coach, and writing content for three different digital marketing agencies.
Nice to meet you! What do you believe about content marketing?
I believe three classic elements of marketing never go out of style: telling stories, building relationships with your customers, and embracing transparency.
No matter how topsy-turvy the world gets, I focus on these time-tested principles to make my content marketing writing and content marketing strategy services top-notch.
Okay, but what else should I know about you professionally?
I started freelance writing in 2012, so I’m no stranger to the game. I’m a big girl whose hand doesn’t need to be held in order to meet deadlines.
Later, I became a staff writer for Tubefilter in 2014, where I learned first-hand all about the world of online video while maintaining some freelance clients on the side.
By 2016, I was fully independent again, writing for sites like Forbes and Streaming Media (formerly OnlineVideo.net) about the fascinating digital video industry.
And now here I am today.
So you really know the online video industry, huh?
I’d even be so bold as to say that no other content marketing consultant or writer knows video like I do.
I’ve worked with companies like Tubular Labs, TubeBuddy, Zype, Uscreen.tv, and Fullscreen, and written about topics like video marketing, social video, live streaming, influencer marketing, video/entertainment technology, and even augmented and virtual reality.
Basically, you’ll never have to worry that I won’t “get it.” While others may see online video as that thing young people are watching all the time, I know it’s a rapidly-growing industry that’s shaping culture and media as we know it.
Not in online video? That’s okay! If you want some storytelling-based content that builds relationships with your customers in a genuine way, let’s make it happen.
Fascinating. What about you personally?
Thanks for asking! I’ve been married to the love of my life for over 12 years. We have an adopted alley cat named Mango, and two standard poodles named Femke and Cleo.
I love wearing vintage style, learning about history, playing video games, drinking craft beer, experimenting with gin cocktails, eating spicy foods, talking philosophy, camping/hiking/backpacking, and watching YouTube, movies, or TV shows.
Some other fun facts:
- My last name means “brewer” in Dutch. My heritage is also around 90% Dutch.
- I’ve been a proud Arizonan since 1995.
- Oxford University feels like a second home, having attended a semester abroad program there (C.S. Lewis was my primary tutorial, Women’s Writing was my secondary).
- American Idol hired me for a weekend to serve as a production assistant for its season 12 small-town auditions tour in Iowa.
- My first jobs out of college were as a high school English teacher and an assistant adjunct English professor.
- The Shorty Awards selected me as a nominating judge in 2016.
- I backpacked the Grand Canyon over four days with my husband and our friends.
- I remember (and used) MySpace.
If you’re still reading this and like what you see, go ahead and…